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Top Marketing Skills in 2022 by Microsoft

If you’re interested in marketing, Microsoft’s listing of the 2022 most important marketing skills will definitely be of interest to you.

Undoubtedly if you own an internet business, you have heard the term SEO over and over again, and some even call it a magic giant that can greatly enhance your website. Now we have to say that this is quite true because Microsoft has just published an article highlighting the most important marketing skills of the last decade. Interestingly, SEO has been introduced as the most important marketing technique and skill.

Part of this article also addresses the most important of these skills over the next decade, which are categorized into technical and simple skills. Microsoft did this based on a survey of 600 marketing experts at LinkedIn.

The Most Important Marketing Skills in 2022

According to the survey, Microsoft in a recent article outlined the most important marketing skills of the 2022:

Basic and technical skills

  1. SEO
  2. Data analysis
  3. Copywriting
  4. Behavior analysis
  5. Automation

See Also: SEO Requirements for websites

Easier, non-technical skills

  1. Creativity
  2. Humility
  3. Empathy
  4. Compatibility
  5. Transparency

Although these skills are discussed separately, some of these skills are closely related. For example, a SEO expert will undoubtedly have the necessary data analytics skills because he or she will not be able to evaluate the success of different campaigns without the ability to analyze data. Behavioral analysis also has a lot to do with SEO, because of this skill by analyzing the user’s behavior, they not only understand what he is not doing, but you also understand what the user is doing.

The next step is content or copyrighting . In fact, all websites need content to rank in the search engines, even without content, SEO may not be able to do anything. There is also a belief among activists in the field that content reigns. In any case, having rich and relevant content on the website is the reason that makes the difference between staying on site or getting a bonus (leaving the site). Ref: searchenginejournal