If your website is not getting the traffic boost that it so desperately needs then maybe it is time to use sweepstakes as a tool to enhance user engagement and improve the SEO ranking of your business. All you need to do is arrange a “bomb” give-away contest and the news of your products or services will reach farther than you thought. You have to resolve major errors to rank better in the Search engine.
Just Like when you play Minecraft you face aka ms remote connect error in order to continue playing. Just like that you have to do backlinks and on page optimization for ranking better in search engines.
Many brands have recently learned about the success of sweepstakes and giveaways in creating brand awareness. Ever since this trend has been on the rise and we don’t see it dying down soon.
Arrange The Best Sweepstakes For Your Business
All good things need thoughtful planning and the same goes for the contest that you would be arranging. Big or small, you must keep in mind that it has all the features that sweepstakes need in order to be successful.
Some things you will have to keep in mind include:
- Customers are here for the prizes and the importance of this can not be overstated. Even your oldest, most loyal buyers would want to bag something relevant, if not huge, in case they win. Therefore, the prizes must be enough to create excitement amongst participants.
- Moreover, it has been proven that contests that offer $1000 to 1 winner are not quite popular as those that promise $200 for 5 winners. As you can see, you will be giving out the same amount of money but more people would be interested in participating considering that there are more spots for the winners.
- Then we come down to ease of participation. Such opportunities taste even sweeter when they are made easy to be part of. Obviously, this needs to be decided keeping in view the ROI for your business but you will have to make sure that you don’t set a bar unexpectedly high or you will scare away the customers.
Did You Know? Studies show that it is most beneficial when companies use 25% to 40% of the sweepstakes budget to promote it.
Check: Best SEO Tools for 2021
How Can You Make Use of Sweepstake Directories
When it comes to promotion, directories are something that will prove to be quite handy. You can use them to attract customers and convey to them the amazing prizes that you are offering. This ensures you get maximum traffic on your website and a sufficient number of visitors on social media platforms. This is because interested people visit these platforms often in search of new opportunities.
Different directories offer different formats, regulations, sign-up processes, etc. In fact, some of them can be very tiring and time-consuming as well. They also cater to a targeted audience so you have to be absolutely sure that you are utilizing the one that suits your business the most.
Here’s How Sweepstakes Directories Work
If you want to make use of such platforms then you will have to play by the rules. Some directories will ask you to provide the Sponsor Name while others don’t. In either case, keep in mind that the majority of the directories only accept a minimum giveaway of $25. You will have to strictly follow this rule to get your sweepstakes listed on it.
Nonetheless, directories are a great way to spread the word about your giveaway to millions of potential participants.