Home Insurance What is the Best Life Insurance Company In the UK?

What is the Best Life Insurance Company In the UK?

Choosing the best life insurance company in the UK is a crucial choice that has an immediate effect on people and their families’ financial security. The process of choosing the best life insurance provider might be difficult because there are so many companies offering different types of plans. To make an informed decision, it is crucial to take into account elements including pricing, insurance selections, reputation for excellent customer service, and financial stability.

This guide attempts to help people by identifying some of the best firms known for their dependability, client happiness, and extensive coverage options when navigating the UK’s life insurance market.

Why Get Life Insurance In the UK?

In the UK, there are numerous convincing reasons for obtaining life insurance.

  • Financial Safety Net for Loved Ones: Life insurance offers your dependents a financial security net in the case of your passing. By guaranteeing your loved ones’ financial security, the payoff from a life insurance policy can assist in paying for necessities like housing prices, childcare fees, and mortgage payments.
  • Peace of Mind: It can be comforting to know that your family will have enough money even if you aren’t around to support them. You can feel secure knowing that your loved ones will be cared for in the case of an unexpected death thanks to life insurance.
  • Paying Off Bills and Expenses: Life insurance helps shield your loved ones from financial problems by helping to pay off outstanding bills including credit card balances, loans, and mortgages. It can also help with burial fees, which can come with a lot of unanticipated bills for your family.
  • Safeguarding Your Company: If you are a business owner, you may need life insurance to safeguard your company’s interests. It can supply the money to purchase out your portion of the company from your beneficiaries, guaranteeing the business’s continuous operation without putting pressure on your finances.
  • Estate Planning: Because life insurance provides liquidity to pay estate taxes or distribute inheritances evenly among beneficiaries, it can be quite important in estate planning. Another application for it is to make a charitable donation or leave a legacy.
  • Cost: The cost of life insurance can be reasonable, particularly if you buy the policy when you’re still young and healthy. You can affordably provide your family with long-term financial security by locking in cheaper rates early.

Best Life Insurance Companies In the UK

1. Liverpool Victoria

One of the top insurers on this listing, Liverpool Victoria, usually referred to as LV=, has been offering life insurance to UK residents in one form or another for more than 175 years. 

LV provides both levels of Decreasing Coverage, so in the event of your death, you can specify that your beneficiaries will get a predetermined sum or that it would decrease in proportion to any unpaid debts, including your mortgage.

For both policies, the policy term can be any length between 5 and 50 years, provided it expires by the time you turn 89. You can take out coverage between the ages of 18 and 84.

2. Aviva Insurance

The biggest insurer in the UK is Aviva, which offers everything from health and life insurance to home and auto insurance.

Like the other companies we discuss in this post, Aviva is well-liked by its members and provides coverage at reasonable prices.

Aviva provides life insurance with flat, decreasing, and increasing coverage, as well as the option to add critical illness coverage for an extra fee. Anyone between the ages of 18 and 77 is eligible for coverage, and the policy must expire before the age of 91. 

As with the majority of the insurers listed below, you can choose to have joint coverage with Aviva. It’s crucial to remember that combined insurance only pays out following the first death.

3. Royal London

Established in 1862 in London, Royal London is the biggest mutual insurer in the United Kingdom. This indicates that policyholders own it instead of a private corporation. Having a part in their insurer’s success is something that many consumers find enjoyable.

The Direct Life Insurance product from Royal London is really basic. You can choose between decreasing term insurance, which lowers the cover level and is useful for paying a mortgage, and level term insurance, which is available to UK citizens between the ages of 18 and 70.

4. VitalityLife

VitalityLife is the life insurance division of Vitality Corporate Services, established in 2007. It is well-known for taking a proactive strategy to life insurance, assisting clients in leading longer, healthier lives while also offering monetary security. 

VitalityLife is renowned for its effective branding and marketing. Reviews for VitalityLife show how highly respected the company is by its clients.

Whole life and term life insurance are among the many products offered by VitalityLife. If you go with a term policy, you have the option of a rising term policy that protects your payment from increases in inflation, a falling term policy that’s excellent for covering a mortgage, or a level term policy that has a fixed payout.

5. Nationwide Building Society

With more than 16 million members, Nationwide Building Society is the biggest building society on the globe. In collaboration with Legal & General, it provides life insurance plans.

Nationwide provides diminishing term coverage, which lowers the cover amount throughout the policy by the amount you owe on your mortgage, or level insurance, which has fixed payments and a static cover amount. 

Additionally, you have the option to add critical illness insurance, which provides a percentage of your coverage if the insurer designates a certain list of conditions.

You must be between the ages of 18 and 77 to apply for Nationwide’s level term life insurance coverage.

6. Aegon

Since 1831, Aegon has assisted individuals in improving their retirement planning through a variety of savings and investment options, pension plans, and life insurance products. Aegon is one of the biggest names in the sector, serving over 3.8 million consumers in the UK.

Aegon provides whole-of-life insurance policies, which continue until death and ensure a payout, as well as term life insurance policies, which have a set duration. 

Additionally, you have the option to add critical illness protection, which provides monthly income or a lump sum payment if you are diagnosed with a catastrophic illness from Aegon’s list.

Additionally, Policy Plus—Aegon’s health and wellness support services—is available to policyholders. One of the features is the ability to schedule online appointments for medical experts to get a second opinion in person.

7. Scottish Widows

Scottish Widows has been providing life insurance and pensions to UK families for almost 200 years. Currently, the Lloyds Banking Group is the owner.

The three common term life insurance plans are available from Scottish Widows. These are declining terms (to cover mortgage repayments), increasing terms (to guarantee your payout maintains its purchasing power in step with inflation), and level-term life insurance, where your premiums and cover amount remain the same throughout your policy.

Additionally, you can get premium protection, which exempts you from paying premiums in the event of an injury or other handicap that prevents you from working.

The maximum age to apply for a Scottish Widows life insurance policy is 79 years old. The youngest is eighteen.

8. AIG Life

The UK division of the multinational American International Group is called AIG Life.

With more than 60 years of experience, AIG Life has built a solid customer base in the UK.

Insurance is not sold directly by AiG Life. Rather, to utilize their products, you must consult with a financial advisor or insurance broker. AIG Life insurance is also available through Churchill and Direct Line, among other companies.

Customers between the ages of 17 and 86 can purchase term insurance from AIG. There are three options available: a level term with a fixed payout, a declining term that helps pay down a mortgage, or an increasing term where the payout amount rises in step with inflation.

9. Zurich

Zurich provides life insurance to citizens of the UK for as little as £5 a month. Select between declining coverage (suitable for mortgage repayments), growing coverage (to protect your lump sum payoff against inflation increases), or level cover (fixed premiums and payout levels).

At the age of sixteen, you can begin buying life insurance from Zurich. The age limit to purchase is 83. Coverage is available until age 89. There is a five-year maximum term duration available.

For a small monthly cost, Zurich, like the majority of insurers, lets you add critical illness coverage to your life insurance policy. Zurich will pay out a portion of your insurance amount if you are found to have a serious sickness.

Frequently Asked Questions

What age is best to purchase life insurance?

It is preferable to purchase life insurance as soon as you become in need of it, as the earlier you do so, the less expensive it will be. When you’re young, fit, and well, it’s a smart idea to get a life insurance policy. The cost of life insurance increases with age, and your health history also affects the policy’s cost.

What would prevent a life insurance payout?

If you pass away before the expiration of your policy, after canceling it, or after the insurer cancels it (because you failed to make payments), life insurance will not pay out. If you encounter an exception (suicide within the first year of policy inception is a popular one), it might not pay out.

What is the monthly average cost of life insurance in the UK?

It is difficult to provide a trustworthy average because the cost of life insurance varies greatly based on who is purchasing the policy and what kind of policy they are purchasing. Your profile (age, health, lifestyle) and numerous aspects related to the coverage itself (kind, term, amount) influence the cost.

What is the cost of a £100,000 life insurance policy?

Each person’s life insurance cost varies depending on their profile and the kind of coverage they choose.

Will life insurance be available online?

It is possible to get life insurance online through several UK insurance firms. You can use digital means to finish the application procedure, compare quotations, and select insurance.

Is a medical exam required to obtain life insurance?

It is dependent upon the kind of policy and your state of health. Certain policies necessitate a medical examination to evaluate your health and establish rates, but other policies guarantee acceptance without requiring medical underwriting.


To sum up, life insurance is an important financial tool that offers vital security and peace of mind to people and families in the UK. People can make educated decisions to protect their loved ones’ financial future by being aware of the different kinds of life insurance plans that are available, assessing their coverage needs, and taking premiums, flexibility, and tax consequences into account.





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