In the cut-throat world of online business, companies have to do everything in their power to beat their rivals and attract customers. Security is something that consumers value highly, with between 80 and 90 percent of internet users saying they wished there were more companies they could trust with their data. Businesses that use technology to improve the customer experience when logging onto a site could use this as a feature to entice new clients.
Online Businesses Need to Use Tech to Improve User Experience
The need for online businesses to focus on user experience is greater than ever, with a whopping 79 percent of customers saying they’d leave a site and try somewhere else if it didn’t meet their required standards. This doesn’t just mean that the pages need to be easy to navigate. In fact, it encompasses everything from the log-on process to payments. Security protocols are important for any business that wants to survive in the modern age, but are enough companies doing everything they can to streamline this process and make it as simple for users as possible? Judging by the fact that around one in four Americans have professed their frustration with passwords, it appears not.
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Users Need Control Over Their Authentication Options
Some businesses are now making attempts to smoothen the user experience when people log onto their sites. Thanks to the introduction of new security-based technology, there are a greater number of options available that go beyond simply typing in a password. Facial recognition, fingerprint scanning, two-factor authentication, security keys, and security questions are all ways to get in securely to websites now. Instead of choosing one of these for everyone to use, it could be beneficial to select a tool that puts the control over the authorization experience into the hands of the customer. This can be done using CIAM, which is state-of-the-art technology designed to simplify identity and authentication in a way that customers barely notice. It offers the best security protocols while still maintaining a great user experience. It doesn’t do this directly, though. Instead, it operates imperceptibly in the background and learns different customers’ preferences.
Technology Could Mean the Chore of Passwords is a Thing of the Past
Internet users have grown accustomed to using passwords, which have been in existence since the early days of computers in 1960. However, these protocols have become more cumbersome in recent years as sites have had to up their security levels to deter hackers. Now that sites require users to make passwords that combine letters, numbers, and symbols, many users find it difficult to remember their credentials at all the pages they explore. Indeed, over half of Americans say they activate around five password resets each month. For people who are tired of forgetting their passwords and changing them all the time, new systems mean that this antiquated method of logging on could soon be obsolete.
Technology is emerging that can make entering sites a pain-free and simple process. It can allow businesses to improve the user experience from start to finish and could help them beat their rivals when pulling in customers.