As a restaurant owner, you have to take your time and effort and craft a good restaurant job ad. That’s the only way you will attract the best candidates. If your restaurant job ad is full of mistakes, no candidate will take your job offer seriously. So, you need to make the first impression even in your job ad.
In today’s world, job seekers are demanding excellent workplaces. They don’t want to waste their precious time applying for each position that comes their way. They want to know how you can help them and how they can help you in return. So, whether they are looking for ‘barista jobs near me’ or any other position in the restaurant, they will take a great interest in a perfectly crafted job ad.
Here are some restaurant job ad mistakes that restaurant owners need to avoid
Not being able to include the pay
If you want to attract the best candidates, you need to tell them upfront what you can offer them. How much are you willing to pay them? The best employees are more likely to be convinced by wages. As much as you would like to pay based on experience level, you need to be upfront about your pay to increase your chances of getting highly qualified candidates
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Not including the details about the employer
If you want to attract the best candidates, you need to give more details about yourself as the employer. Talk about the restaurant brand, its location, goals, mission, and vision. This will help the candidates make an informed decision as to whether they want to work in your restaurant or not. Vague descriptions will only make you attract low-level candidates who are not sure about what they want or are looking for in an employer.
A lengthy job ad
Of course, both job seekers and restaurant owners or managers have one thing in common- they are all busy. No one has the time to read a lengthy restaurant job ad. The job ad should be short and sweet. It should only focus on details such as the job requirements location of the restaurant, the wage, and the benefits. These are the only things candidates are interested in. Your lengthy job ad can turn off potential candidates and they will skip to another job ad. Or you can also end up with more candidates who have applied for your job without reading the description.
Opting for third-party applications
As a restaurant owner or manager, you shouldn’t even think of using third-party applications. It will do you more harm than good. Candidates generally spend too much time on their resumes. Third-party applications that ask candidates to fill in all their employment history and job responsibilities and even summarize with a long boring personality survey will just turn off many potential candidates. Additionally, an applicant tracking system can also waste applicants’ precious time. So, if you want your restaurant job ad to attract many high-quality applicants, avoid third-party applications.